The end goal I've seen stated is for the SEC and B1G to become powerful enough to split off and basically own the whole pie. Take the top 48 or so brands and hold your own championships. This is another way to accomplish the P5/G5 split, and they can be selective at who comes along. It becomes the professional tier of college sports with 90%+ of the revenues. Think NFC vs AFC. They could have subdivisions (pods) in each conference, which already seems to be developing.