That's the thing about the TV market numbers. Based on the relative level of interest for the university's athletic programs in those areas, certain market numbers could be over valued and others under valued. Never going to completely make up for Fargo's small market, but comparing TV market sizes alone probably gives a distorted view.
Also some markets are more saturated with multiple athletic programs and professional teams competing for the same viewership. Once again, not going to make up for Fargo's small market but it gives the divide a little more perspective.