NDSU (vs anybody) has gotten the prime ESPN TV spot in the quarterfinals and semifinals for the last 7+ years. That isn't a coincidence. From the 10,000 foot view of the national sports landscape you're right that a very small amount of people care about FCS football but NDSU is by far the biggest name in the FCS when it comes to attracting eyeballs to national broadcasts.
.
17X National Champions: 65, 68, 69, 83, 85, 86, 88, 90, 11, 12, 13, 14, 15, 17, 18, 19, 21
Join the Green and the Gold Collective to take Bison football to the next level. Starts at $10 a month
The Green and The Gold Collective is excited to announce our #DriveToFive membership campaign. The goal of this campaign is to get to 500 monthly members. Reaching this goal will help us provide financial support to NDSU student athletes, including every returning member of the football team that saw action on the field last year!
https://thegreenandthegold.com