Quote Originally Posted by gabe View Post
We live in the midwest, right? We recruit athletes and students in the midwest, right? The WCHA and Big Ten (in future) get a lot of press in the midwest. The Sioux are on TV more than anybody. We would improve exposure in the midwest. How would this not increase our profile?
The "who" I was referring to are the niche group of hockey followers. They are only people who would give a rip about hockey in the first place... people like: ME. But... I'm in the minority, and I don't try to blow hockey up to be this amazing world dominating sport because it's not.

HERE'S THE POINT: Nobody outside of hockey followers cares about hockey, so it really doesn't "raise our profile" with anyone of consequence.