Another very good way that sports can help recruit students. A school like NDSU is a little different there being one of the major universities in a state. When I was a kid going to an NDSU or UND game from western ND was kind of a big deal because it was the biggest deal in the state. But doing to a game at Indiana State or Northern Illinois or Jacksonville State is less of a big deal to the people of those states. I'm on the board for HOBY (a high school leadership program) and our seminar always used to be at Butler. They loved to host it because they would get 150 of the top students in the state on campus for 4 days having an amazing time. There were often students who never would have considered Butler but ended up going there because of that experience. That happens at universities big and small around the country.