He did not use the top of his helmet (former spearing). His facemask is up. When you lower your head your facemask is down. You can also use the crown on a launch so lowering your head is not the only way to get 9-1-3 targeting.
The intent involved with targeting though is what this guy did. Flying in recklessly with no attempt to tackle. If you do that it's very unlikely you are going to commit targeting. In this case if he didn't commit targeting it wasn't for lack of trying. That's one of the reasons I'm good with the powers that be wanting this to be targeting.
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