I live and work around Ames....most common schools brought up for replacements include BYU/Houston/Cincy/Louisville/Memphis if the Big 12 stays together...mostly to remain relevant as a basketball conference, because there would be no replacing OU and Texas when it comes to football. Some are hoping to end up in Big 10 if conference dissolves, and maybe even if it doesn't.
I remember a few years ago that the Big 12 considered expansion, and they could not come to an agreement about any of the schools mentioned above, which is why they are still at their current membership.
Louisville is out as the ACC has them locked in via the Grant of Rights.
Lets say that Oklahoma and Texas do leave (I think they will at some point). West Virginia is important as they are the geographic outlier university. If they leave, the Big 12 needs to refocus on the Central and Mountain time zones - I could see a re-look at Memphis, BYU, Houston, and maybe Colorado State. If West Virginia stays, I believe they have to have Cincinnati for the specific reason of a travel partner, as well as their results on the field and basketball court recently, and for recruiting Ohio (yes, Ohio has lots of talent, even talent that is passed over by Ohio State).
The interesting factor would be Nebraska. If they wanted back in the Big 12, this would be their chance, and that would make the Big 10 look at 1 team and then total chaos would occur.
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Would someone much more knowledgeable than me on this topic* be able to offer an "Econ of switching P5 conf for dummies" in exec summary form please? I don't understand it but would like to.
Thanks in advance.
* go ahead and answer - this is a very low bar.
I agree that it is about eyeballs, but the trick is how to get them. That is the million dollar question.
If Texas and the Longhorn Network leave, I am not sure that the other Big 12 teams would want to have to deal with individual college networks (even though that is the wave of the future)
BYU would have by far the most potential viewers, but what would happen to their BYU TV)?
Memphis is in a growing area and state, and Fred Smith, the CEO of Fed Ex, has promised to provide money to whatever conference adds them https://tv5.espn.com/college-footbal...ion-candidates
Colorado State has a beautiful new(ish) stadium, but there are doubts that they would actually get viewers from the Denver market.
Tulsa would not do much as the Big 12 is already in Oklahoma.
Cincinnati is often an afterthought in Ohio even with their success starting with Mark Dantonio in the 2000's and continuing with Brian Kelly, Butch Jones, and now Luke Fickell.
Houston is one of the largest markets in the entire country, but they are not on the top of the teams that are cared about in the area - would people actually want to watch them? they are in the fertile Texas recruiting area, however.
I could see them adding in this order: BYU, Cincy, Memphis, Houston, Colorado State, some other outlier (Central/South Florida, SMU, UNLV)