You know, it all stems on the student section. It really does. I don't think TV giveaways are the way to do it either.

I don't know everything they have tried. TV giveaway seems tacky and it didn't work. Have they done anything like the first 200 students get a . . . (Whatever). Scarf, shirt, food, etc.

What did Saul and Miles do? I know we say 'They had it' as far as coach/ambassador for the programs go. We could all see it, can we define it?