Quote Originally Posted by 56BISON73 View Post
This idea opens up a big can of worms about who gets what and how much etc etc etc. I think at the crux of the whole issue is who can make money off of a another persons likeness-name. I think the NFL has a good handle on it. Because some are going to sell more jerseys etc with their name on it than others then all sales go in a pool and the proceeds distributed out evenly to all players.
It definitely isn't going to be easy. The endorsement deal will interesting when athletes sign with companies that compete with their school's corporate sponsor (i.e. wearing NIKE shoes at an Adidas school).

When this gets approved, hopefully those who are making the guidelines, are wise and consider the opinions of all those involved.