Quote Originally Posted by TAILG8R View Post
One thing to keep in mind with local broadcasting contracts is that very often they will over pay for something the the Bison games because they will be seen favorably by those in the region and can potentially drive further viewership in turn raise the value of all their ad slots. I'm not saying it makes up a huge portion of that 1.2 million buy I highly doubt they're making money on that deal directly.

In reality there is no way of knowing potential streaming rights value without having the slightest clue how many devices are showing NDSU games every week.

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I think the 1.2 m also includes the rest of the state affiliates. Fox over bid for the NFL in its early days but it ended up being a brilliant move and totally paid dividends.