College age people won't buy much Under Armour stuff anymore. The cool factor has fallen off the charts. They are seen as an older people brand. It's like wearing Dr. Scholls.
They are seen as a good "technical" brand, so they do well with older buyers and for sportsman.
Under armour clothes>Nike
Shoes are a wash. I'll stick with UA because it makes me cringe wearing a UA hat with Nike shoes
1. The FCS was the Best option for NDSU for a very long time.
2. As a general rule- the FCS sucks at football and has proven that is not committed to football at all.
3. It's time to go FBS