Today in a meeting, a couple of people asked me how the Bison did this weekend, so I mentioned we had a bye week. One person asked "North Dakota State? Football? Really?" So I said, "People who know college football know the Bison."

It hit me: the Bison are like a high-quality, small production microbrew. We're the best microbrew out there. Not known by everyone, but for those who really know beer--hey, here we are.

So, let Alabama be Budweiser, and Clemson be Miller. Colorado can have Coors. We'll just be great, and loved by people who know what it's really about.