To understand the Forum coverage of NDSU, you need to understand that there are at least three different factions within the Forum. You've got Jeff and Dom that are definitely pro-NDSU. NDSU has to really screw up(or piss them off) for them to write something negative. Then you've got the neutrals. Pretty much all the rest of the writers fall into this category including Peterson and Amy Dalrymple(the non-sports NDSU beat writer).
Then there are the editors. Almost every one is anti-NDSU to varying degree; Schnepf included. I'm fairly confident that this comes from the top(Marcil). FCC losing the Bison media contract and the president's house fiasco(Marcil was the major donor) soured the relationship. You can see the anti-NDSU bias at work by reading the headlines on NDSU stories(editors write the headlines). Read a headline, read the story but don't let the headline affect your opinion, then go back to the headline and see if it tried to influence your perception of the story. In almost every case, the headline is written to give you a negative view of NDSU, no matter the content of the story. It's subtle, but it's a 'death by a thousand paper cuts' sort of thing.
*McFeely is a special case. He's not pro-, anti-, or neutral. His job is to be a gadfly. Sometimes that will be in support of NDSU, sometimes against. It's a different kind of neutral.