You gotta remember that 107.9 the FOX is our main station and it's the #2 rated station and #1 FM station in town. It's also 100,000 watts. Were not going to lose anything by dropping kfgo. Bison fans will learn to flip over to the Fox. We will gain new listeners on it that never listened to KFGO
http://www.inforum.com/news/3936936-...top-fm-station
1660 is our daily talk station. What's awesome is we get partial ownership (basically) and will earn 35% of the revenue. This could be a total cash cow. When you basically own the station, you get more control over the content too.
Besides our total radio coverage is freaking amazing. There isn't an inch of the state you can pick up a Bison game.
As far as KFGO declining, our buddy Rob Port had a good article on this. Plus the decline started with the crappy Wisconsin ownership
https://www.sayanythingblog.com/entr...ratings-trend/
Despite this, online media is the future