I recently spoke with Rob and he indicated that the model the forum is going to along with the trend in the media is to podcasting and blogging. In both cases you can accurately determine how many people have listen and read. He also indicated local and live is expensive and time consuming. Not only do you have Rob or Mike Mcfeely on the air, but there is a producer and often times other people in the studio. So it is a big overhead number to coverage. Whereas you just but the syndication radio and you know the costs.
A portion of Mcfeely's time when to Caple as they just expanded his show, so actual local airtime when down.
Question for people that sell on air advertising. What is a 1,000 hits to a pod cast worth? $25 per ad? $50? $5. just curious.
Thanks
According to Arbitron, The Fan had dramatically more listeners than WDAY ever had. And it doesnt take a genius to call bullshit on that one. That's why WDAY and The Flag quit arbitron because its garbage reporting
WDAY
Spring 17 - 3.4
Fall 16 3.6
Spring 16 - 4.0
Fall 15 - 5.1
740 FAN
Fall 2018 -4.3
Spring 17 - 2.9
Fall 16 - 2.3
Spring 16 - 1.6
Fall 15 - 3.5
Bison 1660
Fall 18 - 1.3
Spring 18 - .8
Fall 17 - 1.7
Pre Bison 1660
Spring 16 - NA
Fall 15 - NA
https://ratings.radio-online.com/cgi-bin/rol.exe/arb187
To find the old ratings, plug the url into the internet way back machine
.
17X National Champions: 65, 68, 69, 83, 85, 86, 88, 90, 11, 12, 13, 14, 15, 17, 18, 19, 21
Join the Green and the Gold Collective to take Bison football to the next level. Starts at $10 a month
The Green and The Gold Collective is excited to announce our #DriveToFive membership campaign. The goal of this campaign is to get to 500 monthly members. Reaching this goal will help us provide financial support to NDSU student athletes, including every returning member of the football team that saw action on the field last year!
https://thegreenandthegold.com
Port was a larger drain broadcasting from a basement in Minot remote, I find it very hard to believe Mcfeely was pushed out, he did give Heitkamp a run for the AM listening. Maybe they did I really don't care but my bet is Port was first on the chopping block, and Mcfeeley has always been a writer and I can see running a show, writing and blogging was a ton of hours.
in Contrast Cappel and Heitkamp (790) do only a radio show not write columns also. but im not into radio just listen to lots of talk radio. I liked MM because his shows were not all politics, mixed sports, outdoors, ect..
Rob must have been doing something well to get the FCC job. His blogs and online content must be getting clicks. Another issue with the 2 or 3 hour radio show daily it content. It is hard to find people to have on the air and then if you want to a good job you need to do your homework on the guest of the topic. Rob did know his topics, you might not have agreed with what he said, but he was informed. Whereas Mcfeely just talks and writes his left wing jibberish.
From an advertiser on the radio, I really don't know at the numbers, ratings, but who is the demographic directed and do you have quantifiable results. I advertise on the Flag since their demographic needs a service that I provide. Whether 100 people listen to a show or 1,000, I can calculate my results with new clients based on the fact they tell me they heard me on the flag.
.
17X National Champions: 65, 68, 69, 83, 85, 86, 88, 90, 11, 12, 13, 14, 15, 17, 18, 19, 21
Join the Green and the Gold Collective to take Bison football to the next level. Starts at $10 a month
The Green and The Gold Collective is excited to announce our #DriveToFive membership campaign. The goal of this campaign is to get to 500 monthly members. Reaching this goal will help us provide financial support to NDSU student athletes, including every returning member of the football team that saw action on the field last year!
https://thegreenandthegold.com
Because it's my offseason also. I'm not one that needs to listen all year round, also all the kool aid that's poured, would be refreshing for a bit of constructive criticism not all hugs and kisses.
That's just me and maybe they have but I have not heard it. Different opinions are nice sometimes. I'll tune in today to see what they are talking about and give it another shot.