When UNO toppled conference-leading South Dakota State on
Wednesday to claim its biggest victory to date in its short
Summit League history, it did so with three players from Omaha
in its starting lineup......
http://m.omaha.com/uno/omaha-s-team-...705.html?mode=

Their marketing campaign is "Omaha's Team".
Clever idea with the popular Creighton Blue Jays in town.