What would it take to average a 19,000+ sellout??
I'm wondering what it would take for us to accomplish what Montana is doing, and that is selling out every single game, and also acheiving a goal of at least 12,000 season tickets sold. I know that last season (14,160) was our best average attendance ever that wasn't using shady Dacotah Field counting techniques, and we already have a season ticket base of almost 6,500 (last time I heard).
I think it comes down to two main things: Take advantage of TV, and make the games more of an event.
I seriously think that if NDSU is able to get a TV contract where all road games would be televised, then the marketing people could bring out the message of something like, "You won't have to miss a SINGLE Bison game this year!! All home games are at the Fargodome, and all road games are on KVRR FOX 15!! Get your tickets now!!" This could be a great way to get the casual fans more interested in attending the games, because they can watch the road games on TV too. People in the majority in this city are people who are able to go to home games, but aren't as fiscally endowed as some very few (rich) people, and can't afford to splurge on a hotel, airfare and a rental car every other weekend to follow the team. Plus, they probably don't have the time either. What could be better than tuning into FOX and watching the Bison play at Southern Utah or UC Davis on a Saturday October afternoon, and then going to the Dakota Marker game the following week at the Fargodome?? I know there are quite a few people who have some casual interest in the Bison, but don't even go to most home games, because they can't follow their road games anyway. This makes them feel kind of hopeless in that regard.
Also, make the game more of an event. I know a couple games last year had a live band, and there's always the good tailgating and a radio station van parked by the lobby, and also the inflateable kids fun area. Maybe one way to enhance would be to have contest giveaways during tailgating. Maybe make the West parking lot an "official" adult fun zone, like the Backyard ifor SDSU in Brookings. Call it something like "The Zeroeth Quarter", or "The Tailgate Range", something like that. Maybe have Q98 have one of their wacky DJ's broadcast live from the game and interact with the fans. That's what they do at a lot of I-A schools.
Anyway, I think we're well on our way of reaching this goal. I think if we do some things right, it may take us no longer than a few years to accomplish it. Whaddya think??
"Jfufhr dhuis msdjdi asdj."
- Lou Holtz