So Texas sells 1.8 million spread out over 540,000 fans. That is $3.33 per fan. (524623 was the actual count according to ESPN so that's $3.43 per fan)
So take that $3.43 per fan multiply it by 20,000 for the Dome (not going to have that many but I rounded up) = $68620 times 6 games = $411,720. Not quite the easy 500K
Now is that enough money to deal with everything that is going to come with it? I don't know.
Knock 2k off as we never get 20k in the dome and we are averaging. Knock at least another 4k off for underage and those who dont drink.
Now youre at 14k if that= 48,020.00 x 6 =288,120.00. I think that is still high.
When I ponder this more I bet it would only be 10k beer drinkers who would imbibe. Thats only 199,800.00. I think the figure was around 194,000.00 when GT researched it.
Last edited by 56BISON73; 06-14-2021 at 12:24 AM.
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You would not “knock off” anything. Texas figures are total sales (or net receipts whichever the case may be) for total gate. They have no way of knowing how many ticket holders are of age. Neither does NDSU. You just multiply average game attendance by the sales (or net) per ticket. This automatically adjusts for eligible purchasers.
So if your avg game attendance is 18k then multiply by the $3.43 if you assume ND will perform as TX and there is your estimate.
So doing that arithmetic you end up with $370k give or take for six games. Divide that by the average annual contribution per TM. How many additional TM’s would it take to cover that revenue stream?
Edit: additional data - a 2018 article says that UofM actual scanned tix at the gate was averaging 22.5k/game while another article in the Strib says TCF Bank stadium alcohol sales have averaged $1.3M/yr since inception in 2012. That includes a number of years when sales were in premium seating only.
If you run that arithmetic you come up with about $9.60 per scanned ticket at the bank. So if FGO is like MSP and scanned stubs avg let’s say 16k then using the MSP sales of $9.60 you are looking at more like $925k/yr. Thats a rather different kettle of fish there.
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Last edited by GreenfieldBison; 06-14-2021 at 02:28 AM.
Don't believe everything you think.
Sounds pretty accurate but keep in mind the dome will certainly see less profits because people have budgets for how much they spend. Less water and soda sales which are typically bigger mark ups and an $8 beer will cut into that. So it would be beneficial to NDSU but the dome could end up with less revenue. Ndsu doesn't get food revenue now. Also wouldn't they split it with the dome?
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