It's 100% because a majority of the student population has only experienced 1, MAYBE 2 losses in their careers so far. They don't remember 2009. They don't appreciate what we have.
I have been unable to get a student ticket for the last 3 games (mostly because I work during the hours they are released) and when I saw how empty the section was from my seat at bdubs, I almost cried. At a post-game party, I actually heard a girl (presumably sophomore) say "We win too much. These games are boringggggg."