We can go back and forth as to whether Team Makers membership is necessary to make you a good fan or a better fan. But lets look at the numbers.
Football Tickets-
(I am going to round numbers for simplicity and make assumptions that average team maker has 4 tickets).
I believe Teammakers has approximately 2,000 members. And lets say each has 4 tickets (I know all don't but making an example). That accounts for 8,000 tickets. Season tickets are cut off at 12,000.
That means 4,000 tickets sold to none team maker.
In addition demand. If there is truly a demand for 20,000 more tickets that people want to believe, again 4 per person, 5,000 people wanting tickets.
I have two groups, that 1) own tickets and are not part of team makers, and 2) an additional group of 5,000 that want tickets aren't team makers. (Remember I assume, all team makers have tickets).
So don't I have 6,000 prospects for 1) Team maker membership and 2) if not team makers, be willing to support the program if they can't get tickets?
Next question? Who is the group that wants the 20,000 tickets? If somebody wants tickets, but does not get them, are they on a list somewhere? If no, why not?
I have raised this point, why not pay $100/ticket to be on a waiting list like many NFL teams do? I have been told, this is done with person's on the ticket waiting list for Team Makers tickets, your dues get you on the waiting list. That is fine, but that is one group, that does not have tickets. There has to be another group that wants tickets that aren't on the waiting list.
So again, we have found out that there are people that are involved with the university, sports programs, that are not in team makers. But they want tickets. Why not have another non team maker waiting list but get paid for it? Also this helps quantify demand. Which in turns help you plan for expansion, FBS move etc.