One of the beauties of the NFL and why it is so popular is they have created a brand that gets attention all year round.
Starts in July Training camp, August Pre Season, September though December Regular season, January Playoffs, February Super Bowl, March/April Cut Players and Free Agency and Combines, May Draft, June Mini camps/OTA's
July Start over again. As a result we have year round NFL News. Basketball is getting some of the same effect with draft and free agnency, making it year round.
Aside from the die hards, I would suspect a lot of BISON football fans move on other things when the season is over.
Obviously, NDSU Football has some things going on, Signing Day, Spring Practice, Practice starts in late July. But there are lull's in the promotion of the brand.
And maybe it gets put on the back burner since the University has other successful sports programs that get promoted throughout the year.
But the reality is, football is king at NDSU and it should be on a year round pedestal. Attention, breeds more attention and the brand grows.
Some of the key points during the year, recruiting/signing day, you are somewhat limited on, since they are often times out of state high school kids, that you may not see play for 2 or 3 years.
But adding events through the year to get the fan involved. Spring Football game, blow it up. If NDSU wants to be big time, have a spring game that fills the place? What or how? I don't know, give aways, concert in the parking lot, I don't know, bonus team maker points if you attend. I don't know, other schools do it why can't we?
How about Football Fantasy Camp like the MLB teams do. Old guys can spend money, do film season, training with the coaches. Get our names on the big screen. Have a Flag football game against old bison greats.
The Bison opens, I don't know how many they do, but do like the Twins Caravan. around the state and western ND.
Bison week in Phoenix in the Winter. I know Marcus and I think Turner visited last winter at a Phoenix Function and they were huge.
Now some of this stuff they might already be doing, but promote the living crap out of it. You have marketing students at NDSU, turn them loose. You have contact lists out there, get the word out. As you can tell from some of the comments on this board, not everyone knows what NDSU is doing.
FOOTBALL is king. Promote it and turn it into a year round machine.