I can give an example of Dallas since I live and work here. SMU is the hometown team, but is greatly overshadowed by:
Texas A&M
Texas
Texas Tech
TCU
Baylor
Oklahoma
Slightly overshadowed by:
Arkansas
Alabama (for some reason a ton of Bama alum/fans here)
Oklahoma State
On par with:
UNT
LSU
SMU has a 15 minute pregame radio show and 30 minute postgame show. Games are not on local television.