Something about not affording Applebees put a kink in the plans.
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if you can't see that the Bison Brand & Bison Fanbase is eroding before your eyes, then you are dumber than dumb.
7-8 years ago you saw people wearing NDSU all over, hats, shirts, bumper stickers, it was insanity. now it's apathy & plateau-ing. the ONLY way to inject excitement back into it is FBS.
1 more title & Frisco trip in a watered down fcs won't move the needle
but the admin doesn't understand this
last 10 years at wefest or moondance I saw 100s of NDSU flags at campsites, people wearing NDSU swag. this year has been the least I've seen.
I suggest NDSU marketing staff start giving away shirts, hats, flags soon.