I don’t disagree with much of that. Our recruiting and marketing people really dropped the ball in the last 6-8 years. Once it stopped being easy, they didn’t step up at all….
Printable View
The whole point of a university is to educate students. Operative word - "students." If you don't recruit them well - sigh. We all know what happens when enrollment is down - affecting staff numbers.
I hope I am getting worked up for nothing. I am a hot-headed person and then I cool down.
I wrote Bresciani years ago a letter when I noticed their marketing/recruiting tactics were not done well. It was a very detailed letter with some of the strategies employed by other close-by universities that I noticed as a mere alumna. I didn't expect a response and I did not get one.
But when the enrollment numbers come out (and even if they are okay) I am going to try again, this time with Dr. Cook and Provost Bertolini. It is, for me, exasperating when they do not wonder why numbers are consistently down. I looked at the graph of enrollment numbers for the past 6 years or so and it shows a consistent decline. Off the top of my head, the high of 14,500 (or so), then every year after, going down. Last year, 11,952 or so. Meanwhile, dorm complexes were built to handle the anticipated influx of students projected to occur by President Bresciani (remember the magic number of 18,000)? What a memory that was.
Why do I care? I ask myself that on a daily basis, not only about NDSU but other things. It is a waste of my paper, printer ink and postage.
And it is only going to get worse. The college landscape is going to be very different in the next 10-20 years.
https://wordsandnumbers.libsyn.com/e...lue-of-college
Hey don’t kill the messenger guys but I’m hearing NDSU is already up for fall compared to last year, and if my slope reading skills are correct, I would say it’s still climbing at a decent clip